Menswear Designer Michael Bastian for LAB SERIES
Founded in 2006, Michael Bastian is a renowned New York-based luxury Menswear brand whose design philosophy is predicated on classic American tailoring and sportswear with a modern fit. Michael Bastian and LAB SERIES bring together a heritage and authority in men’s lifestyle to build an authentic, relevant and modern voice for all of the men affected by breast cancer.
While less than 1% of breast cancer cases occur in men, 100% of men can be affected by the disease. Michael Bastian and LAB SERIES encourage guys around the world to support The Breast Cancer Awareness Campaign- for all of the irreplaceable women in their lives. Read the full article below on the Michael Bastian for LAB SERIES Pink Pocket Square created on behalf of The BCA Campaign.
Why did you decide to partner with LAB SERIES Skincare for Men in support of The BCA Campaign?
MB: “I was very flattered and honored when LAB SERIES gave me the call to design the LAB SERIES pocket square in support of The Estée Lauder Companies’ Breast Cancer Awareness Campaign. I’m actually a pocket square guy, if that makes sense. If there is such a thing. I can’t imagine a guy wearing a blazer or a suit without a pocket square, so it was the right project, for the right guy, benefiting the right cause.”
When you were creating the Michael Bastian for LAB SERIES pocket square, what inspired you during the design process?
MB: “Number one, I wanted to honor The Estée Lauder Companies Breast Cancer Awareness Campaign. I wanted to take the icon of the Pink Ribbon and do something with it that maybe hadn’t been done before. I also wanted to make something that a guy would actually want to wear all year long, not just during Breast Cancer Awareness Month in October – but wear and think about the cause all year long.”
How do you think that the idea of inspiration plays into helping somebody who’s dealing with breast cancer?
MB: “While we’re on the topic of inspiration, one of the reasons that I was so excited to work with LAB SERIES is because I’ve always been very impressed by how The Estée Lauder Companies has supported breast cancer awareness through The BCA Campaign in honor of the late Evelyn Lauder.
I always thought that this company runs like a family, you know? All the divisions, including LAB SERIES, pull together in their own way to bring attention to this cause. It’s very close to them, as a family. And you don’t see many companies that really do pull together in a family-type way like that. I just found it very uplifting and inspiring. The way that the Company continues to honor Evelyn Lauder and this cause, is personally inspiring and amazing.”
Why is being part of The BCA Campaign so important to you?
MB: “It’s important for me to be part of this Campaign for a couple of reasons: One, I think it’s important for a man to be involved in this, to get men more involved in the conversation and aware. Secondly, it’s really me, on a very personal level, paying tribute to my grandma who had breast cancer. It happened when I was in college and like any 18 year old, I wasn’t very involved. It happened and I heard about it. I was very uninvolved in what she had to go through. So, in my own little way, this is me paying tribute to her.”
What are some ways that you recommend supporting friends or loved ones who are impacted by this disease? What advice could you give them?
MB: “Well, I think the best advice I could give anyone who is supporting someone with breast cancer, or any disease, is just to be present. To be with them, and to allow them to express whatever emotion they might have, which could include anger and frustration and sadness, all of those. But, I think those suffering from breast cancer in particular might require a little extra support.”
Can you tell us a little about the inspiration behind the pink pocket square?
MB: “When I was started to think about how I wanted to contribute to this, I read a lot about Evelyn Lauder. Although I never met her personally, she just seemed like a very sweet, inspiring person, which I felt was a great place to start.
I also learned that we share the exact same idea about the color pink! I recall coming across a quote:
Have as much pink as you can have. I love to see other women in pink. It’s good for every shade of skin and hair.
– Evelyn Lauder
And what I say is that every guy needs to have a pink shirt in his closet for those days he’s feeling run-down, because every guy looks a little more alive, a little fresher in pink.”