The Estée Lauder Companies’ BCA Campaign was founded in 1992 by the late Mrs. Evelyn H. Lauder with the launch of the Pink Ribbon, the universal symbol for breast health. Over the past 24 years, The BCA Campaign has brought together women, men and families in every corner of the globe to enhance awareness, raise funds and inspire meaningful action in the fight against breast cancer.
Together, we’ve sparked a global movement, enhancing awareness and raising more than $65 million to support global research, education and medical services. The 2016 BCA Campaign invites you to join us in celebrating the power of global solidarity in the fight against breast cancer as we encourage people around the world to take action together to defeat breast cancer.
It really is something that can never be done by any one person; it has to be done by a group.
— Evelyn H. Lauder
The Campaign History
Mrs. Evelyn H. Lauder partners with then SELF magazine’s Editor-in-Chief, Alexandra Penney, to create a symbol for breast cancer awareness: the Pink Ribbon.
The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign launches in October.
Evelyn Lauder and Alexandra Penney deliver Pink Ribbon petitions to First Lady Hillary Rodham Clinton at The White House. President Clinton signs a proclamation naming October 19th National Mammography Day.
Estée Lauder, Clinique, Prescriptives and Origins offer a pink enamel pin in exchange for a minimum $10 donation "pledge," raising almost $300,000 for The Breast Cancer Research Foundation® (BCRF)
Evelyn Lauder publishes her first book of nature photographs, The Seasons Observed. All her royalties from the sale of the book benefit BCRF.
Elizabeth Hurley becomes Spokesmodel for The BCA Campaign.
The BCA Campaign’s first bookmark, "Breast Cancer Doesn’t Just Affect Women," is created and distributed worldwide.
The BCA Campaign’s Global Landmark Illuminations Initiative is launched by Evelyn Lauder to focus attention on the importance of breast health and early detection. In its first year, 26 landmarks in 22 countries are symbolically lit in bright pink lights including the Empire State Building (USA), Sydney Opera House (Australia) and Tower of Pisa (Italy).
More than 40 of the world’s First Ladies and other dignitaries participate in the Global Landmark Illuminations Initiative, officiating at ceremonies to bathe significant global landmarks in pink lights.
Evelyn Lauder publishes her second book of photographs, An Eye for Beauty. All her royalties from the sale of the book benefit BCRF.
The Ribbon of Light Campaign is launched with hundreds of “human ribbons” populating parks, college campuses and plazas around the world to show solidarity in the fight against breast cancer.
As part of the Global Landmark Illuminations Initiative, 74 historic landmarks in 28 countries are illuminated.
In a bold move, The Estée Lauder Companies’ famed Pink Ribbon "Turns Up The Heat on Breast Cancer" by changing its color from pale to hot pink.
As part of the Global Landmark Illuminations Initiative, 119 historic landmarks in more than 40 countries are illuminated, including Kensington Palace (UK) and Tokyo Tower (Japan).
Evelyn Lauder publishes her first cookbook, In Great Taste: Fresh, Simple Recipes for Eating and Living Well. All her royalties from the sale of the book benefit BCRF.
The BCA Campaign’s new theme: Win the Fight Against Breast Cancer is created by Marisa Acocella Marchetto, cartoonist and author of the graphic memoir Cancer Vixen.
A new BCA Campaign Initiative is launched, encouraging countries to designate their own World Pink Ribbon Ambassadors (WPRA), which include First Ladies, politicians and celebrities.
Over 70 countries participate in The BCA Campaign: World Pink, World Without Breast Cancer. Wear a Pink Ribbon. Make a Difference™.
The BCA Campaign sets a first-time Guinness World Record entitled "Most Landmarks Illuminated for a Cause in 24 Hours." Historic landmarks include Angel de la Independencia (Mexico), The Peninsula Hotel (Hong Kong) Zappeion (Greece), Burj Al Arab (Dubai) and Rockefeller Center (USA).
The BCA Campaign launches its Facebook page (www.facebook.com/ bcacampaign) and Twitter handle (@bcacampaign).
A blue stone is added to the Estée Lauder Jeweled Pink Ribbon Pin to represent the approximately 1% of all breast cancer cases in the United States that are diagnosed in men.
The BCA Campaign launches www.bcacampaign.com, the first ever dedicated website that serves as a destination for BCA Campaign news, event information, tips on breast health and healthy living.
The BCA Campaign unveils a new logo and mission statement: Devoted to defeating breast cancer through education and medical research.
The BCA Campaign celebrates its 20th Anniversary and the life and legacy of Founder, Evelyn H. Lauder. The 2012 BCA Campaign: Courage. Believe in a world without breast cancer. Know we’re here until it’s true. highlights the Company’s commitment to defeating breast cancer through education and medical research.
This is the first year that The BCA Campaign ad includes a male to represent the approximately 1% of all breast cancer cases in the United States that are diagnosed in men.
The 2013 BCA Campaign serves to shift public focus from awareness to increased action by encouraging people to take positive and definitive action towards eradicating breast cancer from our lives through the interactive digital Circles of Strength experience.
The 2014 theme, “Hear Our Stories. Share Yours.,” came to life through the authentic, inspirational stories of individuals, as told by the brave women and men who have faced breast cancer, and the loved ones who continued to support them throughout the difficult journey.
The 2015 BCA Campaign encourages you to share with us all the meaningful ways you take action to bring us closer to a world without breast cancer.
Celebrate the power of global solidarity in the fight against breast cancer with The Estée Lauder Companies' 2016 BCA Campaign as we encourage people around the world to "Take Action Together to Defeat Breast Cancer."
Our Global Ambassadors
William P. Lauder
The Estée Lauder Companies
"Our longstanding commitment to defeating breast cancer is a powerful source of pride at The Estée Lauder Companies - spanning continents, cultures and languages. Each year, our employees, consumers and partners from around the world come together to enhance awareness, raise funds and inspire meaningful action to fight this disease."
The BCA Campaign
"Through my travels as The BCA Campaign's Global Ambassador, I've met thousands of people touched by breast cancer and numerous experts who play a role in advancing breast cancer education and medical research. I truly believe there's strength in numbers and strength in unity. Together, we can take action to defeat this terrible disease that touches so many of us."
President & Chief Executive Officer
The Estée Lauder Companies
"At The Estée Lauder Companies, we continuously strive to have a meaningful impact in the communities where we live, work and have a presence. I am so proud of our Company's collective efforts around the world, as we continue to elevate breast cancer educatino and medical research through The BCA Campaign."